Retail & Franchising
Retail is no longer simply about selling products from physical stores. The convergence of physical retail, e-commerce, brands, entertainment, food, experiences and consumer communities is reshaping how successful retail destinations are conceived and developed.
In 2021, the global retail market was estimated at approximately $22.4 trillion, with India accounting for about $883 billion. Global e-commerce sales had crossed $5.8 trillion, while India's e-commerce market was growing rapidly from a relatively small share of overall retail. India's franchising industry was also estimated at around $50 billion, with more than 200,000 operating units.
For RSA, retail is fundamentally a real estate and consumer proposition. The success of a retail development depends not simply on the physical asset, but on understanding the catchment, identifying the right concept and tenant mix, creating an attractive consumer proposition and building the commercial engine that brings people and businesses to the asset.
We work with developers, property owners, investors, retailers and consumer businesses to conceptualise, develop, position and commercialise retail-led assets and businesses.
RETAIL BRAND STRATEGY
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COMMERCIALIZATION
RSA’s experience in retail extends beyond identifying products and brands. We understand the relationship between the brand, the consumer, the location and the economics of the business.
We have worked across the entire retail development cycle, from identifying the right brand and category, evaluating locations and preparing the business plan, to executing the project, establishing the outlet and putting the operating team and systems in place.
This end-to-end understanding enables us to evaluate retail opportunities not simply as individual outlets, but as viable commercial businesses. It also allows us to bring together brand, location, product, customer experience and execution to create retail propositions that can perform and scale.
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FRANCHISING
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RETAIL EXPANSION
Franchising can provide an effective route to building a retail presence, but the success of a franchise is ultimately determined by the strength of the brand, the right location, the economics of the business and the quality of execution.
RSA brings an end-to-end approach to retail expansion, identifying the right brands and categories, evaluating locations, developing the business plan, establishing the outlet, building the operating team and putting the systems in place to manage the business effectively.
Our role is to bring these elements together into a commercially viable proposition, enabling investors and business owners to enter new retail categories, establish a strong physical presence and build businesses that can be replicated and scaled.
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BRAND STRATEGY
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COMMERCIAL POSITIONING
A strong brand is more than a name or a visual identity. It is the proposition, positioning and experience that creates a connection with the customer and gives a business a distinctive place in the market.
RSA develops brands and marketing strategies by combining market research, consumer understanding and local market insight with a clear understanding of the business and its commercial objectives.
Our involvement extends from defining the brand proposition and positioning to design direction, marketing strategy and execution, ensuring that the brand is built not merely to attract attention, but to create preference, drive demand and support long-term commercial value.
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We advised, setup and operated the Worldspace Satellite Audio franchise in Bangalore.
We advised Proline Sportswear on both brand and product development for a mass market fast fashion clothing line.
We advised, Jubilant Retail for their Total Hypermarket roll-out. We also advised them on their Fresh category which increased their revenue substantially.