Retail & Commercial Development
Creating retail destinations around people, place and commercial potential.
Retail is no longer simply about selling products from physical stores. The convergence of retail, e-commerce, food, entertainment, experiences and consumer brands is changing how successful retail destinations are conceived and developed.
RSA approaches retail primarily as a real estate and commercial development opportunity. We evaluate locations, catchments, land economics and consumer demand to identify the right proposition for the market, and then bring together the concept, design, development, tenant mix, branding, leasing and commercialisation required to create a successful asset.
Our experience extends across retail developments, high streets, commercial assets, branded retail environments and mixed-use opportunities. We combine our understanding of consumers and retail businesses with our development capabilities to create assets that attract people, occupiers and investment.
Our objective is to develop retail and commercial assets that are not simply well located and well designed, but commercially productive and capable of creating long-term value from the underlying real estate.
RETAIL CONCEPT
&
DEVELOPMENT
Creating the right proposition for the market.
The success of a retail development begins with the right location, concept and understanding of its catchment. RSA evaluates the market opportunity and develops the proposition around consumer demand, accessibility, competition, tenant potential and the economics of the underlying real estate.
Our involvement can extend from site evaluation and feasibility through concept development, planning, design, development and execution, creating retail environments that are relevant to their markets and commercially viable.
RETAIL LEASING
&
COMMERCIALIZATION
Creating the commercial engine behind the asset.
A successful retail development requires more than a physical building. The right brands, tenant mix, positioning, pricing and customer proposition are critical to creating footfall, occupancy and sustainable revenue.
RSA develops the commercial strategy around the asset, identifying appropriate retailers and brands, creating the tenant mix, developing the positioning and supporting leasing, marketing and commercialisation.
Our understanding of both retail businesses and real estate allows us to align the interests of the asset, its occupiers and its customers.
RETAIL BRANDS
&
FRANCHISING
Bringing brands and retail opportunities together.
RSA's experience across retail businesses gives us an understanding of the relationship between brand, location, product, customer and operating economics.
We work with brands, franchise operators and retail businesses to evaluate expansion opportunities, identify locations, develop the business proposition and establish the infrastructure required to build and scale physical retail operations.
This capability also strengthens our development business, enabling us to understand what retailers need from their locations and how the right brands can contribute to the success of a retail asset.
We advised, setup and operated the Worldspace Satellite Audio franchise in Bangalore.
We advised Proline Sportswear on both brand and product development for a mass market fast fashion clothing line.
We advised, Jubilant Retail for their Total Hypermarket roll-out. We also advised them on their Fresh category which increased their revenue substantially.